Wednesday, 31 August 2011

The Space is Ace

The Space identity was created for Uprising East Lothian to brand and launch a new multi-dimensional activity centre in North Berwick. A hand-built, 'old skool' skate park lies at the heart of this new community hub, amazingly transformed from a disused golf club factory with a crew of volunteer support. It will be run as a social enterprise by, and for, the young people of the region. The brand identity and launch material needed to provide a communication framework for a vast range of activities but retain genuine youth credibility. The problem ultimately provided the solution with the multiple activities forming a dynamic typographic cluster, including a hierarchy reflecting use, with a single silhouetted skater performing on the abstract shape. A membership recruitment call to action of, 'Get in there' completed the piece. And in they have got.

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